New monthly report tracks worldwide developments in the fast-emerging near field communication marketplace around the world.

London, UK (PRWEB) August 21, 2008 — The NFC Report, a new monthly research report dedicated to near field communication — the business, the technology, the applications, the players and the future of the market — is now available to pre-order from publishers SJB Research.

“All the indications are that near field communication technology is now set for rapid acceptance and explosive growth,” says Sarah Clark, the editor of The NFC Report and a seasoned technology analyst with more than twenty years experience investigating and reporting on the business implications of emerging technologies.

“But basic questions over the business case for NFC remain and there are sharp differences of opinion on how the market will develop,” she warns. “In many ways, NFC shares similarities with the early days of the smart card industry, particularly with the electronic purse.”

“Everyone thought cash would be redundant by now and we’d all be using electronic money instead,” she explains. “But the business issues were very complex and, in the end, consumer demand wasn’t strong enough to overcome the commercial barriers.”

“With NFC, though, it is different. Consumers love using NFC and it’s that consumer demand that is set to drive adoption forward as service providers see the opportunity to use NFC as a competitive differentiator,” Sarah adds.

For further information, to find out what will be included in the first issue, or for information on how to subscribe to The NFC Report please visit www.thenfcreport.com.

About The NFC Report:
The editor of The NFC Report is Sarah Clark, a veteran technology analyst who has been tracking developments in the international payments industry for more than twenty years. In 1986 Sarah authored ‘The Smart Card’, the world’s first research report on smart cards. She went on to found Card Technology Today in 1989, Biometric Technology Today in 1993 and Customer Loyalty Today in 1994.

Most recently, Sarah has been tracking developments in the smart card, mobile payments, contactless and near field communication markets as part of her role as conference director for the NFC World Congress and as commissioning editor of Smart Card Technology International.

The NFC Report is published by SJB Research, an independent technology market analysis firm based in Monmouth, Wales which specialises in identifying and analysing the business implications of new technologies.

The NFC Report’s website is at http://www.thenfcreport.com.

About Near Field Communication:
Near Field Communication (NFC) is an emerging technology that quickly, simply and easily enables a short-range wireless connection to be established between two devices. Consumers equipped with a mobile phone containing an NFC chip, for instance, will be able to use their phone to make contactless, mobile payments, purchase train tickets, download discount vouchers from smart posters, get up to date travel information and more.

NFC has also been adopted by the Wi-Fi Alliance as a simple and fast way to set up and secure wireless connections between computers and peripherals. It also forms part of the Bluetooth SIG’s new Bluetooth Umbrella initiative, designed to enable phone users to connect together everything from heart rate monitors and pedometers to watches and televisions.

Contact:
Sarah Clark, Editor
SJB Research
UK tel: 01600 716911
International tel: +44 1600 716911

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[Via PRWeb: Business Advertising / Marketing]

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